OtherLevels has taken its Sports Engagement Platform (SEP) live with Island Luck Casino and Sportsbook ahead of the 2024-25 NFL season.
The casino and sportsbook operator can now deliver pre and in-play messaging using up-to-the-minute live odds and game data across thousands of markets to create personalized content, including wagering recommendations, based on personal betting behavior.
SEP is leveraging leading sportsbook platforms such as Kambi, an Island Luck partner, with a simple integration that lets OtherLevels create personalized recommendations and contextual and relevant content. This brings sportsbook data to life and provides actionable insights for each customer.
SEP assesses real-time conditions, such as odds, game state, and time, to determine optimal moments for customer engagement, driving higher activation and in-session activity.
The launch represents an important milestone for OtherLevels, a leader in live, sports-powered activations, as it continues to innovate to deliver timely, data-driven and hyper-personalized communications to end users.
Sebas Bastian, CEO at Island Luck, said the timing of the partnership was ideal given the start of the new NFL season on 5th September. He added:
We’re excited to partner with OtherLevels as our goal is to be the market leader through both innovation and delivering the best experiences to our players. We see a massive market opportunity in using their Sports Engagement Platform to drive further personalized experiences before and during live games across multiple sports and markets, creating increased wagering opportunities for our players, especially during the NFL season.
SEP’s capabilities extend across major sports leagues, including NFL, MLB, NBA, and top global soccer competitions, generating the most relevant wager recommendations each day. Last season, OtherLevels recorded an 8.24% increase in NFL bets and more than a 100% increase in NBA activations at peak times.
Brendan O’Kane, CEO at OtherLevels, said:
This is all about maximizing the activation opportunity and theSports Engagement Platform enables Island Luck to provide a next generation, live sports-powered experience for all players. With SEP, Island Luck delivers sophisticated personalized market recommendations and content in real-time, 24/7 with no additional staffing and using Island Luck’s existing outbound channels. We look forward to working with the Island Luck team to maximize activation and player experiences as we move into the coming football season.
